From A to B with loops
If the client and agency know each other from the past, come from a similar industry and are on an equal footing - then a relaunch like this actually goes by itself. Or so we thought. But the road to the goal was more winding than expected. And that's precisely why it was worth it.
Alice&Bob.company accompanies companies on their journey to the cloud. From the migration of existing systems and the optimization of current cloud environments to the integration of new technologies, Alice&Bob advise and provide practical support. The Berlin-based start-up is one of the leading platform partners for Amazon Web Services (AWS) in German-speaking countries.
We came together through contacts from the old Pixelpark days when Alice & Bob were looking for a partner for the website relaunch. As digital experts, they had already done a lot of in-depth thinking themselves. They had visual ideas, a concept and even texts. But how to implement them?
We quickly realized that Webflow would be the CMS of choice here. Where many services, solutions and case studies need to be presented, Webflow's flexibility offers the best opportunities to combine the rather sober content with nice animations and interactions. In addition, existing CRM solutions, in this case Recruitee and Zoho, can be connected very easily via an interface. Additional landing pages can be created quickly. All of this gives Alice&Bob the freedom to expand lead generation independently in the future.
Ultimately, however, Webflow was already a game changer for the collaboration on the project. As the tool allows the design to be created on a living object, Alice&Bob were able to directly influence the development process of the site. The designer and client worked closely together, went round and round and made a loop. And we are all very satisfied.
By the way: "Alice" and "Bob" are synonyms for the sender and receiver of a message (from A to B, so to speak). The two names have been used in cryptography since the 1970s to illustrate the flow of information in networks.
