Without them, no us
We devised and managed a social media campaign and the corresponding landing page for the state associations of midwives in Germany.
If there is one notoriously underpaid professional group, it is (unfortunately, among others) midwives. For many years, they have been waiting for an increase in fees for various services. The German Association of Midwives is currently (as of the end of October 2024) in negotiations with the National Association of Statutory Health and Long-Term Care Insurance Funds in Germany (GKV-SV).
It has been tough, so tough and frustrating for months that the regional associations have decided to speak out together. And by a stroke of luck, they not only contacted us, but our ideas also beat out other social media specialists. (Sorry colleagues, we often have it the other way around.)
Together with the really great campaign team from the national associations, we developed a slogan, a leitmotif ("Ohne Uns kein Du") and content for many weeks of regular activity. From the visual language and illustrations to emotional texts and various other campaign components such as print material and merchandise.
A great project that unfortunately* is currently still running or laufen .
Ergo: Before we lose any more words about us here, go to www. ohne-uns-kein-du.de and support the campaign. Download, share, thank you! (Or simply confront your personal health insurance company about why they are cutting back on the only issue that is not about illness, but about a good start in life). Because without you, there is no us.
*In the spirit of midwives!
#WithoutUsNoYou
#RECOGNIZINGRespect
