Tile work
A new microsite for the almost unlimited combination possibilities of the Chroma Plural tile system from Agrob Buchtal.
»ChromaPlural combines Agrob Buchtal's Chroma and Plural plus ceramic series, which have been successful for many years, under one roof and expands the range of applications in the room with almost unlimited combination possibilities. This opens up new design freedom for architects and planners.«
Let's take it slowly: Created in 1992 through the merger of the traditional companies Deutsche Steinzeug Cremer & Breuer AG and AGROB Wessel Servais AG, the tile brand AGROB BUCHTAL continues a history that goes back far into the 18th century.
Architects all over the world appreciate the creative freedom opened up by the enormous product variety of ceramic wall and floor tiles for the most diverse areas of application - supplemented by individual custom-made products. For more than six decades, AGROB BUCHTAL's architectural service has been providing comprehensive advice and relieving architects of routine tasks.
Because this is the case, we were commissioned to make the associated ChromaPlural microsite meet these requirements.
Right at the beginning, users can decide to get basic information or to go directly into the configurations.
The product configurator can be accessed from anywhere. The hint icon reacts to each content to make clear how many different colour, shape and surface combinations Chroma Plural offers.
In practice, the product configurator displays the enormous variety of possible combinations of size, colour, material and slip resistance. Regardless of the end device, all the possibilities of the ChromaPlural system are displayed here, right up to renewed colour space reference and sample orders.
The information area functions according to the one-pager principle with jump labels to the topics of colour spaces, formats, HT finishing, references and material science. In the background of the page, there are reference images and projects for each section, which can also be viewed as a detailed page in the lower right-hand section of the page.
The reference projects are presented altogether via a generous image gallery and are distributed over the entire page as teasers for inspiration.
The technical implementation and project management lay with our long-standing partner Baunetz, on whose behalf we took care of the concept, design and development of a prototype.
