And, cut

LAUFEN has already had several product and campaign films made for the Kartell by Laufen collection, including by Hugo Comte and Oliver Helbig. Recently, the films produced by Annabelle Schneider for the Laufen virtual space were added.

Then it was up to us to create a small script and finally, with the help of Ma Raab, producing the final video clip, to combine the various elements into a coherent whole. The clip was shown for the first time at an awards show as a last-minute replacement for a cancelled brand movie.