Customized promotion
As a framework agreement partner, we have provided editorial support for DB Schenker's 70 country websites for many years. Now we have been commissioned with a social media campaign. A great opportunity to once again showcase our skills in creation and video production.
DB Schenker wanted to use a promotional campaign to advertise a selection of flight routes on which business customers can send their goods by air freight at particularly low prices. The only requirement: the campaign was to be advertised via paid ads laufen, preferably on LinkedIn and Instagram.
We were responsible for the entire creation process, from the idea and concept to the design and video production. The main challenge was to find a campaign idea that could be easily broken down into the many different routes. After all, we wanted to reach the target groups precisely in their respective markets, i.e. fully exploit the strengths of social media ads in location targeting. Several languages and formats, depending on the playout channel, also had to be considered.
Our solution is a modular clip concept with which many different combinations of departure and destination locations can be mapped. Around 50 different video clips were created in an extremely efficient way - a small logical and logistical masterpiece.
Most of the video material comes from us. It was shot during the filming of the employer branding campaign, for which we traveled to three continents in 2023.
