Design savvy and a feeling for language
We help the Apostroph Group to sharpen the text of its range of services and to get to the heart of its design.
The Swiss Apostroph Group is the leading provider of language and translation services in German-speaking countries and is one of the top 50 language service providers worldwide. At seven locations, around 120 internal employees look after more than 4,400 customers in Germany, Austria and Switzerland.
Communicating Apostrophes' linguistic competence and technological leadership was our task in the project, which ultimately consisted of many sub-projects. Our challenge was to bring order to the diverse design elements during ongoing operations and to successively formulate design rules that can be applied to the future means of communication.
At the beginning, there was a freshly launched website and a wide range of other communication media of different ages. Based on this, we first developed an advertising campaign. In addition to the campaign idea »Language technology meets language feeling«, a company claim was also developed: »Apostroph. The Language Intelligence Company.«
Based on the campaign design, we created a style guide from which we derived new business stationery and various advertising materials. We designed and wrote the text for flyers, white papers and roll-up posters and created a new set of PowerPoint slides.
An intensive cooperation that has not yet come to an end. We will gladly continue to accompany the Apostroph Group on its way.
