Cultural heritage at your fingertips
We win a tender of the Stiftung Preußischer Kulturbesitz and help to make intangible cultural heritage tangible.
In a research project, the Berlin Institute for Museum Research empirically investigated the role of digital media in the mediation of intangible cultural heritage. The focus was on the questions of which digital offerings for knowledge transfer exist, what distinguishes them, and what makes them successful.
More than one hundred museums in Germany were surveyed and asked to submit their own examples of application (»good practices«). In order for museum makers to learn from the research for their own work, the results were to be presented on a website.
In the call for tenders for the project, the Prussian Cultural Heritage Foundation attached importance to opening up both emotional and scientific access to the site's users. The idea we came up with was based on high-impact teaser images. We used artificial intelligence to illustrate the diverse IKE applications. Our art lay in formulating creative search queries, so-called "prompts", and revising the delivered, quite astonishing results, sometimes more and sometimes less.
Otherwise, our design relies on subtle colors, smooth animations and an airy layout that gives the content plenty of room to work.
In the conceptual-technical part, we developed a finely differentiated filtering mechanism that cost us a lot of brainpower. This makes the applications easily accessible even for the specialist audience and the site meets both aesthetic and scientific demands. Mission accomplished!
The project "Materialization of the Immaterial" of the Institute for Museum Research is part of the joint project museum4punkt0 managed by the Prussian Cultural Heritage Foundation. museum4punkt0 is funded by the Federal Commissioner for Culture and the Media on the basis of a resolution of the German Bundestag.
